Votroci, rise up!
2 670 number of season tickets sold
10 000 contacts
3 100 pieces of merchandising sold
Strategy
Votroci, Rise Up! is a seasonal marketing campaign that is part of the club's long-term marketing strategy.
The strategy was created based on detailed surveys of the population of the Hradec Králové region and FC Hradec Králové fans. The specific and measurable goal was to sell 2,000 permanent tickets for the 2023/24 season.
Campaign content
The campaign reflects the proposed repositioning of the club, and all communications have managed to incorporate key elements of the marketing reboot, such as:
- a deeper look behind the scenes of the club
- the connection between the club and the city
- new jerseys
- mascot
- stadium
- visual identity
- a preview of the upcoming fan experience
- product - permanent ticket
It is also important that the fans participated in the content. During the campaign, the club openly and transparently asked for their opinion and aspirations and gradually implemented the findings.
Results
Votroci, rise up! This is the slogan of the marketing campaign that will reawaken the football fever in FC Hradec Králové fans. We'll get the spectators back to the stadium, dress them in the club's merchandising, teach them to sing the new anthem, and take their picture with the new mascot. It doesn't stop at the stadium. 365 days a year. In the streets, in the squares, on the vehicles and, of course, in the media. And not only in the region, but in the whole Czech Republic. We will be seen and heard everywhere.
Related projects
Salon republiky
The Anniversary Campaign of FC Hradec Králové — Turning Football into a Cultural Celebration of the City
Football and Streetwear? We’ve Got It.
A PR stunt at the Pendulum and a full communication strategy.
