Míčkoni
Playing floorball is fun
Every second Czech has played floorball at some point! This sport, and specifically playing it, is one of the absolute most popular in our region. According to data from a nationwide 2024 survey regarding the choice of leisure activities for children, floorball is a fun, accessible, and community-driven sport with low barriers to entry and high-quality coaches.
Recruiting children is crucial
A team sport that ranks right behind football in the number of registered players needs a high-quality platform for expanding its membership base. And who is more important in this regard than children? For this reason, the Míčkoni project was created. Small, playful, and animated characters in the shape of floorball balls, traveling in their spaceship Čepelka with an important mission to introduce floorball to children and encourage them to spend their free time more actively, will capture the heart of every little restless child.
Míčkoni also think of the clubs
Míčkoni aims to help reach out to children, spark their interest, and subsequently validate floorball for their parents. However, the most important stakeholder in recruitment activities are the clubs themselves. Míčkoni thinks of them, too. Along with the entire project, a landing page, mickoni.cz, was launched, providing all the necessary information for both parents and clubs. Floorball teams can use it to create a personalized Míčkoň and use it in their own communication, supported by a series of recruitment templates.
A huge show at the O2 Arena
The project was launched on the day of the spectacular Superfinal 2026. Joining forces with Czech Floorball, we ensured that almost every visitor to the O2 Arena noticed Míčkoni. The program included a screening of the pilot story on the jumbotron during a commercial break, special infotainment, printed materials, the introduction of the first merchandise products, and concurrent social media communication.
The stories of the main heroes
Today, visitors to Czech Floorball's social media and the Míčkoni landing page can view the first three animated stories and comics of the four heroes: Flick, Floxi, Flare, and Fluffy. They perfectly mirror the four basic temperament types, allowing every child to find their favorite among them. And more are on the way. The platform aims to function long-term and across various product opportunities.
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