TVOJE ENERGIE SPARTA
The Birth of Energy
After an unsuccessful season, it was clear that the return to the top doesn't start with the first goal. It starts with energy. That's why we created the communication platform "Tvoje energie Sparta", which gives a new impulse to the fans, the players, and the club. The central motif became the symbol of energy – a visual and semantic element inspired by Pablo Picasso's legendary light painting technique. The energy that flows between the stands and the pitch. The energy that brings out the emotions that only Sparta can evoke. The "Your Energy Sparta" campaign unites, builds communication resilience in case of poor performances, and introduces a new visual and sonic language. It was simultaneously created with the goal of maintaining attention and engagement across key fan touchpoints.
It Didn't End With a Single Spot
Sparta's energy gradually translated into outdoor campaigns, TV spots, social media, merchandising, and directly into the stadium. It became a part of the matchday experience thanks to new lighting and sound arrangements, and it even appeared in unexpected moments – for instance, as the Christmas tree at Letná.
Sound Design
The energy was given not only a face but also its own sound.
In collaboration with the AUDIO sound studio, we created an original sound design that became an integral part of the entire platform. It was featured in hero videos, at the stadium, and in dozens of other outputs throughout the entire season, helping to create a recognizable sonic signature for the brand.
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