LIVESPORT
Continuing a successful concept
This spring, we launched the second chapter of our successful collaboration with Livesport and influencer Vítězslav Zach, once again focusing on floorball. Combining a funny and authentic influencer with an internationally successful sports channel is bearing fruit. With the I DARE YOU TO SCORE project, we managed to create an innovative activation that reached beyond core floorball fans through both live events and social media.
The home World Championship as a trigger
The whole story began in autumn 2025 ahead of the successful home Women's World Floorball Championship for the Czech national team. Back then, we came up with the first two events held at the Avion shopping centers in Ostrava and Brno, where we gave the public a chance to try a penalty shootout against a national team goalkeeper. Anyone who scored two out of two penalty shots won World Championship tickets for themselves and a companion. The event was complemented by a professional setup, a live host, exhibitions by national team players, boxes full of free merch, and funny social media content.
Continuing with the Superfinal
The 2026 Superfinal gave us the opportunity to repeat the whole event – on an even bigger stage and with an even bigger challenge. The main event at the Arkády Pankrác shopping center, which was visited by around 30,000 people that day, was preceded by a special video invitation (Reels) shot directly from the Livesport headquarters featuring its employees, perfectly aligning with our partner's employer-branding communication. At Arkády, participants then "skated" against league goalkeeper Karel Hodík, competing for tickets to the biggest floorball event of the year. Naturally, we documented the strongest stories from the entire event.
The ultimate winner
And that wasn't all! Unlike the first part of the floorball activation, we also headed to the O2 Arena. Our group of penalty shootout winners competed in a special mini-contest at the Livesport booth in the inner concourse. An accuracy shooting challenge and a sports mini-quiz helped us select the ultimate winner. He then joined the regular "Shot for 100" (Střela za 100) competition, where he had the chance to shoot for up to 100,000 CZK right on the playing surface.
Floorball brings stories
Although our chosen protégé, Tadeáš, didn't win the main prize in the end, he took away plenty of great memories from the O2 Arena. Just like all the fans. The Floorball Superfinal brings a uniquely positive atmosphere, which couldn't be better highlighted than by the attached Reels video. Our social media outputs recorded a total engagement of around 150,000 people.
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