Utilization of the innovation Live Penalty
Event for journalists.
Involvement of football legends
How to appropriately introduce the historically first unified ball of the top Czech football league?
We have created a unifying marketing campaign "První" (First) based on visuals with ball elements and an emotional video featuring a strong voiceover.
Together with the Czech Football Association, we introduced the ball at an event for journalists, where they could personally experience using the Live Penalty system to shoot the ball at the goalkeeper.
Today, the unified ball has become a standard expectation. The public has mostly embraced the ball positively, which was our main goal. This success was also achieved with the help of football legends such as Antonín Panenka and David Lafata, who appeared in the campaign.
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