First
Utilization of the innovation Live Penalty
Event for journalists.
Involvement of football legends
Unified ball of the Fortuna League.
How to appropriately introduce the historically first unified ball of the top Czech football league?
We have created a unifying marketing campaign "První" (First) based on visuals with ball elements and an emotional video featuring a strong voiceover.
Together with the Czech Football Association, we introduced the ball at an event for journalists, where they could personally experience using the Live Penalty system to shoot the ball at the goalkeeper.
Standard
Today, the unified ball has become a standard expectation. The public has mostly embraced the ball positively, which was our main goal. This success was also achieved with the help of football legends such as Antonín Panenka and David Lafata, who appeared in the campaign.
Related projects
Presentation of the ice hockey jersey
After many years, the national emblem has returned to the chest of hockey's most beautiful jersey. The logical choice for the performance was a nostalgic line following the historical achievements.
ACS seasonal video
Which letter comes to mind first? Can I guess? A single letter dominates the entire seasonal intro for AC Sparta Praha.
