2024

The biggest human "S"

In the age of CGI and AI-generated images, we're doing a pure PR stunt

People shaping S 2113

Number of impressions on ACS networks 4 085 000

Record number of jerseys sold after 10 days 1159

Presentation of the new home jersey

The home jersey set is always a big topic for sports fans in general. The jersey is one of the basic identifying symbols of sports entities and its appearance and performance is important and highly debated. We have prepared a concept that reflects one important novelty - the home jersey does not feature the full-colour ACS logo, but a big "S" with stars, reminiscent of Sparta's three dozen titles, which already appeared last year on the black anniversary kit.

Presentation of the new home jersey

Record registered in the Czech Book of Records

2113 Spartans and Spartan women dressed in white T-shirts gathered at the Letná stadium and together we created the biggest "S" in the world! The eSko will adorn the Spartan home kit from adidas for the new season. The new red jersey is breaking records, becoming the club's best-selling home jersey within the first 10 days of its introduction.

Alongside the fans on the pitch were players from the Strahov academy, Sparta personalities, club staff and members of the implementation team led by new head coach Lars Friis and ACS A-team representatives Peter Vindahl, Jakub Pesek and Radka Paulenova.

Record registered in the Czech Book of Records
Jersey

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