People shaping S 2113
Number of impressions on ACS networks 4 085 000
Record number of jerseys sold after 10 days 1159
The home jersey set is always a big topic for sports fans in general. The jersey is one of the basic identifying symbols of sports entities and its appearance and performance is important and highly debated. We have prepared a concept that reflects one important novelty - the home jersey does not feature the full-colour ACS logo, but a big "S" with stars, reminiscent of Sparta's three dozen titles, which already appeared last year on the black anniversary kit.
2113 Spartans and Spartan women dressed in white T-shirts gathered at the Letná stadium and together we created the biggest "S" in the world! The eSko will adorn the Spartan home kit from adidas for the new season. The new red jersey is breaking records, becoming the club's best-selling home jersey within the first 10 days of its introduction.
Alongside the fans on the pitch were players from the Strahov academy, Sparta personalities, club staff and members of the implementation team led by new head coach Lars Friis and ACS A-team representatives Peter Vindahl, Jakub Pesek and Radka Paulenova.
For our partners, we propose marketing campaigns that align with their goals and expectations.
Introducing the new visual identity of the Czech national football team. The year-round marketing campaign "Proud Lions".
We share a cabin where the best services and products focused on sports entities, fans, and athletes are born. Kabina 39 brings together companies and professionals in the field of sports business, who elevate not only Czech sports to the highest level. Come join us in the cabin, and together we will devise a winning strategy for your brand.
Looking for inspiration, tips, and news from sports marketing and management? SportBiz is the platform for sharing the best from both Czech and global environments. You can expand your knowledge or share your experiences with others on the website www.SportBiz.cz, the Facebook page, or at live meetings.