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Why?
Refereeing is no joke. Especially in grassroots football, it relies heavily on passionate individuals who keep the game going. For the Across the Line project, we created a spot highlighting a serious problem – the decline in the number of referees caused by the increasingly hostile environment towards match officials.
Emotion
We worked with a difficult and uncomfortable theme. The spot is not easy to watch – and that was exactly our intention. Instead of soft messaging, we aimed straight for raw, unfiltered emotion.
Impact
The spot was released in various lengths across multiple media channels, became a discussion point in Oneplay Sport’s weekend studio broadcast, and was directly connected to the initiative of green armbands for rookie referees.
Related projects
Salon republiky
The Anniversary Campaign of FC Hradec Králové — Turning Football into a Cultural Celebration of the City
Football and Streetwear? We’ve Got It.
A PR stunt at the Pendulum and a full communication strategy.
