HYUNDAI
PREMIUM PARTNERSHIP
For the second year in a row, we brought together the world of automotive design and the spirit of top-level sport – introducing the new Hyundai Tucson alongside football stars of international calibre. The result is a 10-second sponsorship message aired during Czech national team matches, accompanied by a key visual for the outdoor campaign.
LOOKS SHARP
The car immediately catches the eye with its sharp lines and distinctive design – the central theme of the campaign. The combination of elegant form and confident style was brought to life in the modern Hyundai showroom in Stodůlky, where the car’s crisp edges are mirrored by the equally striking looks of the players themselves. The entire concept is built on precision and attention to detail. Behind the car, an LED screen projects dynamic visuals inspired by the Czech national team, creating a powerful and refined statement: LOOKS SHARP.
PRODUCTION
The shoot with the players was wrapped in less than an hour – but getting there took weeks of preparation. Script development, visual mock-ups, location scouting, on-site testing without the players, and full production planning – all that led to a two-day shoot. Thanks to thorough preparation and coordination, we maintained a professional standard throughout and fully respected the packed schedules of the national team players.
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