For the Czech national football team partner Hyundai, we created a 10-second sponsorship message for the slots around the national team matches. Along with the video, we also provided key visuals for the outdoor campaign.
The main goal was to combine famous faces of Czech football with a sporty, cool-looking Hyundai IONIQ 5N. We focused on its crisp details in a themed environment and a demonstration of the car's functionality, all within the constraints of the sponsor's message.
The hour-long production was preceded by weeks of preparation: creating a concept, storyboard, production plan, location scouting, on-site rehearsals and coordination with Czech Television. All this to ensure a smooth shooting process and a professional approach to the time-pressed players.
The Anniversary Campaign of FC Hradec Králové — Turning Football into a Cultural Celebration of the City
A PR stunt at the Pendulum and a full communication strategy.
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