2023-2024

GEN ACS

The gene that unites all Spartans

GEN ACS BEHIND THE SCENES

Through the "GEN ACS" communication line, which refers to the club's DNA, we connect the club's past, present and future and explain how Spartan DNA influences the world view, entertainment and priorities of every fan of the club. Simply put: GEN ACS makes every Spartan special.

Activities

From the communication line, we created a theme that resonated among Spartan fans, in the rival community and in society as a whole through partial communication activities.

A festive black and gold visual identity for the club was created for the anniversary season, referencing the colour of the first Spartan jerseys. It was unveiled as part of the unveiling of the new adidas jersey, which was flown over Prague in a giant helicopter. To mark the anniversary, the club also produced a special edition merchandising and published the book Nation Sparta with 130 interviews with personalities who wear GEN ACS. In addition, fans could test the presence of Spartan DNA in a personalised video or visit the Open Day at Letná on the day of the club's foundation.

Activities

Anniversary Season

Ambition, courage, respect and tradition are Spartan values that have been part of the DNA of every fan, player and official of Sparta football for 130 years. In terms of marketing and communication, it will definitely go down in history.

The entire communication campaign has had the greatest effect in building interest in home games and therefore in the commercial sphere. Sparta managed to sell out all competitive home games since the end of the 22/23 season, including the following season's title defence in the 23/24 season. By comparison, in the last 30 years Sparta has only sold out 30 league games and never two games in a row.

Anniversary Season

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We share a cabin where the best services and products focused on sports entities, fans, and athletes are born. Kabina 39 brings together companies and professionals in the field of sports business, who elevate not only Czech sports to the highest level. Come join us in the cabin, and together we will devise a winning strategy for your brand.

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SportBiz

Looking for inspiration, tips, and news from sports marketing and management? SportBiz is the platform for sharing the best from both Czech and global environments. You can expand your knowledge or share your experiences with others on the website www.SportBiz.cz, the Facebook page, or at live meetings.

SportBiz