As part of the strict rules for creating TV sponsorship messages, we chose the route of a fan's Uber ride to the stadium, complete with hockey commentary. We paid attention to every detail so that the spot would make the most of the space allotted and best connect the company with Czech hockey ahead of the home World Cup.
The Anniversary Campaign of FC Hradec Králové — Turning Football into a Cultural Celebration of the City
A PR stunt at the Pendulum and a full communication strategy.
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