T9Laky Farewell
Context & Brief
As part of our collaboration with the Czech FA and eRepre, we were tasked with creating a farewell video for T9Laky, who decided to end his career as a professional esports player. Despite a limited budget and very short preparation time, we knew this moment deserved a proper tribute.
Project Execution
The video was produced within just a few days. Shooting took place in cooperation with T9Laky himself, and the final edit was enriched with surprise personal messages from his family, friends, former teams, and well-known figures from the scene. These heartfelt contributions, collected on short notice, significantly amplified the emotional impact of the video.
Results & Reactions
The final content generated strong organic engagement on social media – tens of thousands of views, thousands of likes, and hundreds of comments and shares. The project proved that even in esports, there is room for powerful storytelling and authentic moments on par with the biggest farewell tributes in traditional sports.
Related projects
Salon republiky
The Anniversary Campaign of FC Hradec Králové — Turning Football into a Cultural Celebration of the City
Football and Streetwear? We’ve Got It.
A PR stunt at the Pendulum and a full communication strategy.
