Salon republiky

The anniversary season wasn’t just another chapter in the Votroci’s history – it was a meaningful reflection on the past. A return to the era when Hradec shone as a city of sophistication, elegance, and cultural vitality. We combined history, architecture, and football into a single story that drew fans into the atmosphere of the previous century and reminded everyone that the club’s tradition is as alive as its present.

The historic museum, which we had entirely to ourselves for a full day and night, welcomed players, their partners, the coaching trio, club staff, legends, and extras. Elegant dresses, stylish suits, a vintage car, and numerous props transported everyone to another era. The atmosphere of pride and elegance was captured in every shot.
The main shoot began at seven in the evening and ended after midnight. The result was an anniversary intro video, a series of spots, and photographs that resonated throughout the entire season. The shared emotions and collective experience strengthened not only the content itself but also the unity of the entire club family.

The entire anniversary campaign proved to be extraordinarily successful. Season tickets sold at a record pace, reaching a total of 3,921, the highest number in the club’s modern era. The retro jerseys generated massive interest — the limited edition sold out in just two days, resulting in a 25% increase in overall jersey sales compared to the previous year.
The anniversary video and accompanying content performed exceptionally well on social media, achieving both high reach and above-average completion rates, successfully engaging new audiences.
The season culminated in September’s anniversary match celebration — a sold-out arena with 9,300 fans and another 350,000 watching online turned the milestone into a dignified event worthy of the occasion.