PAY IN STYLE
Campaign
Football club Sparta, ČSOB and Mastercard launched a new phase of the campaign “Pay the Sparta way, pay in style.” The concept, fronted by defender Matěj Ryneš, is built on the idea that every tap of the Sparta Card evokes the strongest emotions – goal celebrations, club unity, and unforgettable moments in the stands.
Spring 2025
This campaign continues the communication around the Sparta Card, first introduced by Mastercard and ČSOB in partnership with Sparta in 2023. The new phase, launched in spring 2025, aims to further increase awareness of the card among fans and their families.
Alongside Matěj Ryneš, the campaign features three Sparta ambassadors and devoted fans – DJ Manene, chef Jan Punčochář, and biathlete Michal Krčmář. With a touch of humor, they remind everyone that a true Sparta supporter can be recognized not only by what’s in their wallet – but nowadays, also by what’s in their phone.
Sparta Card
In addition to financial benefits, Sparta Card holders gain access to exclusive competitions, gifts, and unique experiences throughout the season. The card can also be linked with the Sparta Unlimited service, which offers priority ticket sales, access to premium content, and more perks for the club’s most loyal fans.
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