Eleven animated scenes capturing different eras of Sparta’s 131-year history were brought together on an endless scroll. Viewers are guided through key moments, seamlessly traveling from one era to another and flying through the history of their favorite club.
Beyond the visuals, sound design plays a crucial role – with music, effects, ambient sounds, and iconic quotes tailored to each scene.
The project was created in collaboration with graphic artist and animator Karel Hejkal.
The Anniversary Campaign of FC Hradec Králové — Turning Football into a Cultural Celebration of the City
A PR stunt at the Pendulum and a full communication strategy.
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