Golden Jersey of the Czech National Hockey Team
Context & Brief
Ahead of the Karjala Tournament, Czech Ice Hockey unveiled its new national team jersey, which will be worn until the next World Championship. The new design pays tribute to last year’s world title, most notably through golden details on the nameplates and numbers. Our task was to create a launch video that would present this innovation to fans in a visually striking and emotionally engaging way.
Creative Concept & Execution
We developed a video concept built around the central idea – pride in being world champions and the motivation to wear the jersey with respect. The shoot featured selected national team players, with a strong focus on jersey details, expressive lighting, and dynamic editing. The golden accents were presented not only as a symbol of victory, but also as a challenge for the future.
Results & Impact
The video premiered at the official press conference and was simultaneously published across Czech Ice Hockey’s social media channels, where it immediately resonated with fans and media alike. Both the players and the federation’s leadership praised not only the jersey design itself but also the powerful way it was presented.
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