We were part of the successful launch of the partnership between ČSOB and AC Sparta Prague. We prepared and executed an online and offline campaign called "Pay the Spartan Way," with the main character being the mascot Rudy.
We managed to engage the Sparta fan base successfully. The result is thousands of new ČSOB clients with a unique payment card in the colors of their favorite club.
Introducing the new visual identity of the Czech national football team. The year-round marketing campaign "Proud Lions".
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