To celebrate Sparta’s return to the Champions League after nearly two decades, we created a unique content package for the club: a teaser video set to classical music, motion video introducing the opponent, a fresh concept for video lineups, and a one-of-a-kind matchday graphic.
But the true star of the night was the CGI video – picked up even by the official Champions League channels – which organically reached 1.2 million views and nearly 49,000 ♥️ on Instagram.


The Anniversary Campaign of FC Hradec Králové — Turning Football into a Cultural Celebration of the City

A PR stunt at the Pendulum and a full communication strategy.
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