Betano Million Kick
Competition Design
Since the 2023/24 season, Sparta fans have had the chance to win over one million CZK at every home match! During halftime, one lucky fan gets the chance to take part in the Betano Million Kick.
Entry is simple: catch a special T-shirt shot into the stands by mascot Rudy during the pre-match program. The chosen contestant then faces the ultimate challenge – three shots on goal from increasing distances: the penalty spot, the edge of the box, and finally the halfway line. Each successful attempt brings a cash reward, ranging from CZK 2,000 up to CZK 1,012,000 for hitting all three!
Promotion
The contest was promoted by Sparta Prague’s women’s team, who tested the challenge themselves and showed just how demanding it can be.
The Right Moment
The breakthrough came in autumn 2024 during the match against Olomouc. Fan Pavel became the first-ever contestant to score from the halfway line, sending the crowd into a frenzy. With Rudy the mascot adding to the atmosphere, the emotional video spread worldwide – reaching as far as Australia and Latin America.
Soon after, Betano’s Czech branch started receiving requests from markets across the globe, where the brand sponsors leading clubs, asking to adapt the activation for their own matches.
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