A MATTER OF THE HEART
3000 season tickets sold
Viral thread on the X network
50 000 video views
Why?
Last year we started the Votrock uprising, now let's grab the Votroks by the heart! A marketing line naturally resulting from the situation when all the stakeholder clubs are fighting for the common goal of elevating football in Hradec Kralove and the greatest possible return of spectators to their home environment.
How?
We gradually bring more emotion into our communication, we are more natural, more authentic. The campaign is making its way into the communication style, visual identity, infotainment at games, merchandising collections, the season ticket promotion campaign and the nice detail of the new jerseys.
What?
The entire campaign is framed by specific objectives, set KPIs and a project plan, gradually elaborated in detail. At the same time, the marketing seasonal line adheres to a long-term marketing strategy created on the basis of data analysis.
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