BODYCAM

Football Sparta presented completely unique footage of the game from the player's perspective. Special cameras were placed on two of its players during the preparatory match against Nuremberg, offering fans an unprecedented dimension of the game. And she chose well! Lukas Haraslin's goal went around the world.

Sparta's main objectives in the project were to reach target groups (Generation Z & alpha and foreigners) who are not part of the traditional Spartan audience, and to promote the energy company epet (the club's sponsor), whose main marketing challenge of working with the club is to increase brand awareness. All this in a period when competitive matches are not being played and the attention of the media and the Spartan public is focused on topics such as player transfers and team life.

The POV camera brings a unique, brand new way to experience a sporting event.
Some of the key innovative features this camera brings:

A unique view: this camera allows spectators and fans to watch the action exactly as the players or referees see it on the field.
Image quality: The camera offers high image quality - FULL HD resolution.
Lightweight: The camera vest is extremely lightweight, approximately 200 grams. Players who have experience wearing a vest with GPS will hardly notice any difference and complete novices will forget about it in 20 minutes.
Safety and comfort: The device does not overheat - keeping the player comfortable during the action and preventing the device from shutting down due to overheating.
AI support: AI software built right into the camera ensures viewers aren't subjected to blurry or shaky footage.