Viewership around 400,000 on each platform
Involvement of journalists in the competition
Positive feedback, high retention, and viewership on TV
The celebrations of the 30th anniversary of the Czech football league deserved a special format. That's where the knowledge competition "Kličkuj!" came into play, which not only involved FORTUNA:LIGA players but also fans and journalists.
The extensive production preparations paid off almost immediately. Players took on their roles spontaneously, resulting in an entertaining format that brought smiles to many, including ourselves.
Not every format can be measured solely by numbers. While the "Kličkuj!" competition did have outstanding metrics, even more valuable was the positive feedback from fans and experts in sports marketing. In a time when league channels still cannot use in-game footage, this is an undeniable success.
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